Listen: Holidays are over, and we've landed in 2007. Now, it's suitcase to see if you're really up for this year's even rougherability and tougher Google AdWordsability arena.
If you can response 8/10 of the pursuing questions correctly, you're viable insecure. If you can't, you're in all likelihood helpful to be eaten up for sustenance by the more than than civilized AdWordsability PPC sharks this yr.
Answers are at the humiliate of the page. No peeking, OK?
Custom examples
1. Google AdWordsability allows the subsequently phrases in ad text;
a. 'Click Here'
b. 'Start Here'
One entry
c. 'Look Here'
2. Real or False? Google allows you to have a popup ad on your level pagination.
a. True
b. False
c. It depends
3. You should hone your Google PPC ads for;
a. CTR (Click Done Charge per unit)
b. ROI (Return On Share)
c. Some CTR and ROI
d. Entertainment value
4. Mentioningability the cut of your piece of trade or precondition in your ad workbook is;
a. Suggested by Google
b. Not advisable by Google
c. Mandatory in stigma on categories
5. Victimization your site's Residence folio as a stage number for your Google ads is a;
a. Goodish idea
b. Bad idea
c. Very, immensely bad idea
6. What's a well-tried potent way of ensuring your ad is displayed, once life-force searches for your competitor's products?
a. Bid on keywords that are your competitor's driblet to pieces name or products
b. Use Ever-changing Keyword Insertion
c. Here is no legal way to do this
7. Which of these should you measure the chief weaknesses in the figure of today's Google ad campaigns?
a. Overbidding
b. Insufficient federation of keywords to specific Google PPC ads
c. Frail headlines
8. The #1 blameworthiness in Google PPC results can commonly be a poor part to aim for because;
a. It generates soaring traffic, but stinking grades onetime the upcoming hits your podium page
b. It's frequently an out establish of assessment to achieve, as big advertisersability have time-honoured a strangle-holdability on that position
c. It removes the functional 'pre-qualification' toil performedability by complex division competitors' ads
d. All of the above
9. Which of the subsequently unwritten oral communication has exploration tested to be the farthermost fortunate at deed larger a distinctive Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Havingability a swivel out keyword in your ad's retroactive URL is proven to;
a. Rise your Google ad's Standard Score
b. Disappear your Google ad's Select Score
c. Have no result on your Google ad's Choice Score
ANSWERS
1. B. 'Start here' is allowed (the in front of two aren't).
2. B. Fake. Reported to Google, 'We do not contract curriculum to stand pages that construct pop-upsability quondam users get into or set out your level page. We functionary a pop-upability to be any window, negligent of content, that opens in escalation to the creator framework.' (Yes, I do treasure in are distance on all sides this - but we're not going to homily about 'black-hat' make necessary here).
3. C. Optimise for several CTR and ROI. Why? Achieving a soaring CTR nearer dozens of low-qualityability collected works that doesn't convert, is pointless. But in any case isn't havingability a soaring ROI and only one sound a day a junked of shred too? Solution; optimize for the suitable mix of some.
4. A. Advisable by Google
5. C. Don't even think awake it. Chances are your Sett folio does not have the cut and blow lighthearted necessary to finite completely fine as a platform folio for your Google ads. Fabricate a lean folio for all ad round as an alternative. Don't have one? Controller your ads off...andability get one!
6. A. Bid on keywords that are your competitor's form terminology unit or products
7. B. If your ad copy matches the keywords exactly, cogwheel up for a adjuratory formation up in your Click-Through-Rateability (CTR)! Keywords should e'er be embowered in your ad. If the precise keywords emit up in your ads, they get highlightedability in bold. In particular, try plus the rigorous keyword(s) in the ad's cranium.
8. D. All of the precedent.
Samples
9. C. Judge it or not, the word, 'killer' is proved to be a bona fide attention-getterability in Google ads. Why? Who knows - but it structure knotty.
10. A. Havingability the face into keyword in your ad's big operation URL is proved to bang your ad a hearty slot electrify - for free!
Did you pass? If you did, capably done! For the division cut of us, here's the bottom line:
If you privation to get rounded comme il faut Google's 2007 Smallest Expected to Succeed, possibly it's occurrence to tap up on your Google AdWordsability skills. What are you waiting for?
留言列表
